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This website beetjuicesalt.com has the following in the web site, "Beet Juice Salt Ice Melt Headquarters." Our analyzers viewed that the webpage also stated " Beet juice is becoming a very popular snow and ice fighting tool." The Website also said " Melts to very low temperatures. And reduces the amount of material. A concoction of beet juice and salt that is kinder to concrete and metal is getting mostly favorable reviews from a growing number of states and cities looking for more effective ways to treat ice- and snow-covered roads. Read the full article Cities, states testing beet juice mixture on roadways." The website's header had beet juice as the most important search term. It is followed by salt, snow, and ice which isn't as highly ranked as beet juice. The next words they used was melt.